Advice about increasing traffic to a website, the commonsense approach to increasing visitors and doing more business online.

If you have a website that is underperforming, not getting much traffic, not appearing high in the search engines for any sensible search terms, don’t panic. The last thing you want to do is jump from the frying pan into the fire because there are a lot of quacks operating on the internet who will try to persuade you to part with your money.

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This article was written by Paul Herbert, one of the internet’s leading search engine optimisers, was contracted to optimise this search engine, including the development of our algorithms and what he has to say makes a lot of commonsense. Over the next few pages, Paul will dispel a number of myths that are published time and time again on websites by so called SEO experts who believe everything they read instead of doing their own research.

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With over a decade working on the internet, the SEO techniques Paul uses have been researched, developed and proven time and time again. He is disparaging to the point of being blunt about what you will read on many websites about how to increase traffic to a website and, if you care to contact him, will happily demonstrate through Google, why and how he gets the top ten rankings that other SEO experts could only dream of.

It should be pointed out that he does not provide free advice nor publish any of his research findings for anyone else to copy.

WEBSITE DESIGN

It is a sad fact that most websites are not designed for the search engines and most website owners become extremely disillusioned with the performance of their websites in the search engines very quickly. It is only after having their website built that site owners turn to a search engine optimiser to sort the problems out.

A search engine optimiser is the architect who should provide the blueprint for the website developer to work from. Asking a search engine optimiser to sort problems out afterwards often means that a lot of work has to be undone and put back together which adds to the costs.