How to build a website and write great content for the search engines, attract more traffic to your website by writing attention grabbing and informative content

The most important text that you will be writing when building your website on Boogami Doorways is the text required in the initial fields (Title and description fields) which create your Meta tags and initial description on the page. This text should contain any important keywords and search terms that you would like Boogami, Google, Yahoo, MSN and other search engines to choose how to index your website.

They should be relevant to the theme and content of that web page but also be relevant to the overall content of the site. Don’t make your title more than 6 words long; then copy and paste these words into the description field so that they become the forst six words of your 20 word description. Your initial description should then be pasted as the first sentence into your page text. This way, your metas reflect exactly what the page is about.

Full and easy to follow instructions are provided whilst building your Doorways website. The main content of your page should include reference to these keywords and search phrases but you do not need to blanket the page with nonsensical text trying to fit your keywords into the content. If necessary, use bullet points.

You will find plenty of support and advice through the Doorways team if you run into problems.

The search engines will be looking at the overall content of your Doorways website, other websites hosted on Boogami Doorways and in particular to your network sites; and providing all your web pages, or web pages on your networked sites contain information that is relevant to other pages, the search engines will rank the most relevant pages

• Why build your website on Boogami Doorways
• Choosing your website name
• Choosing your website file names
• The importance of your keywords
• Writing content for the search engines
• Getting more traffic to your website

So make your content succinct and informative, use headings that attract attention and make your text readable but content rich. Advice and help is readily available when you are building your site and from our search engine optimisers who will be happy to advise should you need guidance