How to build a website and choose a website name

HOW TO BUILD A WEBSITE AND CHOOSE A WEBSITE NAME

How to build a website and choose a website name when you build a Boogami Doorways website, advice and help about designing a website for the search engines

It took me 11 months to build Boogami and get the search engine to a point where I could take it to the market. Your doorways website will take you two or three hours of typing but you should always look at ways of improving it.

Although I was building a search engine, I was looking at the idea from the point of view of a search engine and not from the point of view of a website owner. When I started to build my team around me; one of the developers was one of the best search engine optimisers in Europe; if not the internet and it is he who made me realise there was a need to help small internet businesses; and Doorways grew from there. Most of the advice given here is provided by Paul Herbert and is designed to maximise the traffic going through your site.

Your choice of website name is important when building your website on Boogami Doorways. The algorithm is very sensitive and will be looking for relevant keywords within your file names as will all the major search engines that access the Doorways database when searching for relevant web pages.

If you are a florist in Worthing, you would be best choosing a website URL like Florists in Worthing rather than Fred Smith florists in Worthing unless you are really well known and people are likely to be searching the internet for you. You would be better off registering a domain name with a domain registrar like fredsmithflorsits.co.uk and pointing it to your home page on Boogami Doorways. This way the page will default to your website should someone go looking for your website.

Think carefully about the keywords in your website and other web pages. This is covered in more depth later. However, your website name and file names will play an important role in the search engine optimisation and how Boogami Doorways and the other search engines treat your web pages.

Content is really important. Your file names should reflect the content of the web page and you should take care over writing pertinent and eye grabbing text. Use bullet points to grab visitors attention and use your forum to encourage people to help you build content.

What will people who are interested in doing business with you be typing into the search engines. Your town name is essential if you are looking to do business locally. So always include your town name in your home page and at least three of your web pages. If you want to attract business from towns near you or on a state or county basis, also include these names in at least three of the file names on your website. More advice is provided when you start to build your website and we are always on hand to provide advice and help.